The Ouija board appealed to people from across a wide spectrum of ages, professions, and education—mostly, Murch claims, because the Ouija board offered a fun way for people to believe in something. “People want to believe. The need to believe that something else is out there is powerful,” he says. “This thing is one of those things that allows them to express that belief.”
Smithsonian Magazine has a great article up about the invention and history of the Ouija board. Check it out!